.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness brand name has actually onboarded Indian cricketer KL Rahul as a label emissary as well as a client in the company, it provided ETRetail.Without divulging the exact portion of risk the cricketer has taken, the firm said it is a substantial and also important investment.This collaboration targets to leverage KL's great recognition, specifically with young people and physical fitness fanatics, to extend Boldfit's reach into untapped markets and also demographics across India.Sharing about the brand's development programs, Pallav Bihani, owner as well as CEO of the company stated, "Our experts are actually going all-in on broadening our activewear and footwear categories, which are actually readied to redefine the fitness market. These sectors are our future growth motors." Presently, physical fitness and also yoga extras drive most of Boldfit's sales, Bihani shared.In the 2022-23, the D2C brand achieved a revenue of Rs 73 crore. Along with important initiatives and this relationship, the label intends to connect with an earnings of Rs 500 crore through FY26. Founded in 2018, it currently offers over 1 crore customers every year and also targets to increase this grasp to 5 crore through this partnership. Also, it is actually boosting its own supply establishment infrastructure to make certain swift distribution and also steady product availability.Looking onward, the D2C startup expects a spurt in internet web traffic, social media involvement, and greater sales all over our flagship groups.
Posted On Aug 1, 2024 at 10:46 PM IST.
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